Design is the perception the world has of your business. It’s how one customer describes your business to another. Design communicates your personality and influences your customer’s opinion of who you are and if they want to do business with you.

Your brand identity should: Reflect your business’s personality, promise, message and values. Communicate clearly & consistently. Differentiate you from your competitors. Establish credibility among your target market. Build relationships & connections.

People & businesses who have branded themselves with purpose and consistency succeed. Here’s why. When you have a strong brand that consistently uses graphics, style, colour, messaging and makes an impression across all of their platforms they become easier to recognize. When your audience can identify your business easily they connect on a deeper level. Connection builds loyalty. Loyalty feeds the success of your business!

The first step is investing in the value of your brand identity.

 

This is perfect if you are a start-up investing in branding for the first time or if you are a more experienced brand looking for a refresh. Presenting an effective & cohesive brand identity is essential to your success.
Investment starts at $1100

 

DISCOVERY CALL

A virtual coffee date taking place via phone or video chat. This call serves to answer any questions you may have as well as get to know one another and discuss your project, timelines and goals.

QUESTIONNAIRE

I ask you important questions about your business and style. I encourage you to spend some time with the questions, as it is important for the next step.

BRAND STRATEGY

After the discovery call & branding questionnaire, I create a branding strategy that I will present via pdf.

PRIMARY & SECONDARY LOGO

A unique and thoughtful primary (and secondary, if needed) logo that will be the face of your brand.

COLOUR PALETTE & PATTERNING

A custom colour palette to evoke the vibe we discuss in your branding strategy. The package includes branding pattern that can be applied to collateral.

2 COLLATERAL DESIGNS

Two collateral items that will be most supporting for your brand. Choices include: business cards, tear-outs, thank you cards and social media graphics.

 

I offer separate services unique to your needs. Here are some common services that my clients request. If there is something you don’t see, let me know — chances are, I can do it for you!

 

LOGO DESIGN

A unique and thoughtful primary (and secondary, if needed) logo that will be the face of your brand.
starts at $300

COLLATERAL DESIGN

Business cards, tear-outs, thank you and occasion cards, wedding invitations, apparel and more.
starts at $250

WEBSITE DESIGN

I specialize in custom Squarespace design. From basic to commerce and acuity scheduling systems.
starts at $400

SOCIAL MEDIA DESIGN

Highlights, templates and banners for your platforms.
starts at $150

PACKAGE DESIGN

Memorable design that will sell your products.
starts at $250

MARKETING MATERIALS

Announcement of your launch, special events or sales.
starts at $250

BOOK & MAGAZINE DESIGN

Cookbook, newsletter, TV pitch design and more.
starts at $300